The services I can provide

Google Tag Manager logo
Google Analytics logo
Firebase logo

In a nutshell, you want a GA4 implementation that follows:

  • the best practices,

  • is privacy safe (GDPR, ITP, etc)

  • and future proof (3P cookies deprecation)?

As a Googler, for 8 years, I have advised the biggest clients of Google (= the biggest advertisers in the world) and the GA partners (= considered GA experts in the market).

So, as a freelancer, I can certainly help your company get a best-in-class GA4 implementation!

  • Implementation / Data Collection

    What data do you want to collect? And how do you want to collect them?

    • KPIs definition

    • Google Tag (gtag)

    • Google Tag Manager (GTM)

    • Server-side tagging (sGTM)

    • Another Tag Management System?

    • For mobile app: GA for Firebase SDK

    • Traffic source tracking strategy (UTMs)

    • Implementation and setup audit

  • Reporting / Dashboard

    Efficient, personalized, automated dashboards are critical for any company that wants to be data-driven and I can help you with:

    • Looker Studio

    • Data API

    • BigQuery Export

    • Realtime (multiple solutions)

    • etc

  • Activation

    Use your GA data in Google Ads, SA360, DV360, CM360, Merchant Center…

    • Audience strategy

    • GA4 predictive audiences

    • Conversion export

  • Trainings

    GA4 must be treated like a new product (new data model, new UI, new features, etc.) that you adopt so your teams need to be trained to maximize the value of using GA4.

    Making your teams fluent in GA4 is a requirement for any ambitious data-driven company.

  • Advanced use cases / concepts

    There are a lot of GA4 use cases and I will gladly help you on:

    • Offline conversions / call tracking

    • Measurement Protocol

    • Data Import

    • User ID

    • Bigquery Export (daily and streaming)

    • Data API and Admin API

    • Consent mode

    • Data Modeling

    • Roll-up and subproperties

  • Propensity models to predict any GA4 event

    GA4 predictive features are great but limited to purchase and churn and are not available to everyone.

    Contact me if you want to be able to create propensity models to predict any GA4 events and use those prediction scores in audiences and conversions exported to Google Ads, SA360 and DV360.

Contact me :)